Now that you’ve stopped the discounting madness it’s time to focus your attention on providing more value.
Adding value is the easiest way to convert more clients, keep them, set yourself apart from your competitors, and increase your average dollar sale!
What product or service do you offer now? What is the obvious “add on” or added value?
Small Business Academy offers great value!
I could have built a business model that just offered the opportunity to gain new business knowledge in a classroom setting every week for $59.00 a month. Which at that level already has a ton of value for Small Business Academy members. However, to ensure that clients get the most value from the membership and I generate a higher average dollar sale, I’ve included templates, tools, systems, and unlimited email access to a business coach, and unlimited access to CCB, for $99.00 a month. Talk about adding value!
Below you’ll see that the value added does not take more of my time. It merely generates a higher average dollar sale.
| Small Business Academy $59 | Small Business Academy $99 |
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Ask Yourself:
- What product or service am I currently offering?
- What value could I add for my clients?
Add value:
- Increase your average dollar sale
- Increase conversion
- Increase client retention