In the 1930’s a new brand of bread arrived. It was called Wonder. Wonder became the innovators in bread.
Yes, innovators in bread.
There are thousands of varieties of bread. How did they innovate something as simple as bread? They were the first to sell sliced bread.
In today’s world it seems so simple but in the 1930’s it was innovative and changed how bread would be sold forever.
Keurig, the original single-serve brewer and coffee-pod manufacturing company innovated how coffee was brewed and served. As of 2018 they are one of the leading beverage companies worldwide based on sales.
Bread and coffee, two products that have been around for centuries. Yet companies found a way to innovate and capitalize on the opportunity.
In this day of abundant choices, instant access, rapidly changing technology and competition galore, innovation must be an ongoing focus in your business.
Think about your current product or service. How could you change the way it is used or the demand for it forever?
Innovate:
- Stand out from your competitors
- Create a niche market
- Become the trend setter in your industry