Nothing makes me NOT want to take a survey like a long survey!
In my experience (coupled with some research)
- The longer the survey, the less time a user spends critically thinking on each question.
- The longer the survey, the less likely the data is going to be accurate.
- The longer the survey, the more data you must sift through.
- The more data, the longer it takes to sift through, prioritize, and implement a plan for improvement
- The longer the survey, the more likely the user is to rush through it.
In my experience, large corporations are the worst. Did someone greet you? Did your representative use your name? Was the lobby clean? Were the bathrooms clean? Did you feel like your wait time was appropriate? Was your representative friendly? Did your representative answer all of your questions today? Was your food hot? Was your server wearing their name tag? Did you get a receipt? How often do you use our services? What if any of our competitors do you visit? (Choose from this list of 100 competitors…OH AND check ALL that apply.) Were you able to find everything you needed during your visit? What else could we offer to serve you better? (Again please select from this list of 100 things!) Did our product meet your expectations? What could we do to improve our product? (Insert famous text box) Was there ample parking space available when you arrived? How did you hear about us? (More checkboxes) How likely are you to return? What was your purpose for your visit today?
Stop the madness!
If you want honest accurate feedback from your customers you must be intentional with what you want the feedback for, and only that. Your survey must include only the thing you want to measure. Send multiple 3 question surveys throughout the year if you’d like. Just stop sending that 50-question massive survey that makes your customers cringe and close it right after they open it, or best case rush through it to get it over with.
If you really want to measure the success of your company and wow your clients send a one question survey.
Based on your experience today would you highly recommend (your company name)
- Yes! And here’s why
- No! And here’s why
Simple! Get all the positive and constructive feedback you need in one question!
Then capitalize on the yes’s and improve the no’s.
Simplify your survey:
- Get better feedback
- Stop frustrating your customers
- Stand out with your one question survey
- Know exactly what you do well
- Know exactly where you need to improve