In this day of abundant choices, instant access, and competition galore how do you get and create loyal customers? 1. Stop advertising and start innovating. Too often the business owners spend countless hours and dollars on advertising and marketing with...
Give Customers the Pickle! In Bob Farrell’s book Give ‘Em the Pickle, he discusses a letter a restaurant owner received from one of his lifelong customers who decided that he would no longer be a patron of his establishment. The...
