- Television
- Radio
- Newspaper
- Billboards
- Magazines
- Google Business
- Chamber of Commerce
But wait. There’s more!
- Yelp
- Blogs
- Lead Share
- Rotary
- Angie’s List
- Alignable
- Bing
- Yahoo
- BNI
- Hot Frog
- YouTube
- Merchant Circle
- Tumbler
- City Search
- Super pages
- Snapchat
- Trade Journal Advertising
- Newsletter Ads
- Press Releases
- Mailbox Flyers
- Sidewalk Signs
- Catalogues
- Brochures
- Phonebooks
- Directories
- Direct Mail
- Cinema Advertising
- Sponsorships
- Post Card Mailings
- Web Sites
- In-store Signage
- Window Displays
- Passing Trade
- Stickers and Tags
- Fridge Magnets
- Named Promotional Gifts
- Blimps, Balloons, Plane Banners and Skywriting OH MY!
This list could go on and on!
Where do I start? Which marketing strategy should I use? I’m spending so much money on marketing and I’m not getting any clients!
Sound familiar? If it does, you’re not alone.
I’ve worked with many business owners who’ve all said those same words to me. And I can see why! There are so many options to market today, it can put you on marketing option overload!
So where do you start?
You start by reading the Define and Market Directly to Your Target Market post.
Define who your ideal client is, what they value, and where they buy from or are, at least, influenced from.
Once you have those answers the marketing medium should be clear. If your clients are on Facebook, give them what they value on Facebook. If your clients are a generation of phone book users (which are quickly becoming fewer) advertise in the phone book.
Keys to Successful Marketing
- Knowing your target audience
- Knowing what your customers value
- Knowing what medium they utilize
- Knowing the value of a customer
- Understanding that MARKETING IS MATH!
In it’s truest sense, marketing is buying customers. Traditionally if you buy something you first must know the value. Buying customers is no different.
If your customer spends an average of $100.00 a month with you, their value per purchase is $100.00.
This is where most business owners stop and ultimately hinder themselves from investing the appropriate amount of money into getting a new customer.
The $100.00 a month customer has a lot more value than most business owners realize. That customer that only spends $100.00 per visit with you spends $1,200.00 a year. If that customer stays with you for an average of 7 years they’ve spent, and their value is $8,400.00!
What are you willing to invest to get an $8,400.00 customer?
Step one in knowing the value of a customer (rather than focusing on getting a sale from marketing)
- Calculate your ideal clients value
My clients invest $1,200.00 a month in my coaching services.
They stay with me for 7 years on average.
Their value? $108,000.00!
Do you think I would hesitate to spend $5.000.00 to get a new client? Not for a minute.
I should also mention that I’ve never spent $5,000.00 to get a new client.
My greatest marketing strategy is referrals. I currently have a waiting list of business owners who want coaching.
You see, I know my ideal clients. I know what they value. And I know what “medium” they use to make buying decisions, other successful business owners.
My marketing dollars are spent on investing in my current clients, making sure they have all the tools, templates, systems, books, inspiration, motivation, business education and even fun gifts to ensure their success and to show my appreciation for them.
Step two:
- Choose one marketing platform that your customers access and trust
Step three:
- Do the math
If a new customers value is $5,000.00 you must decide what you will invest to gain that $5,000.00 customer.
Step four:
- Create a specific call to action and designated buying option
Every marketing strategy must have it’s own call to action and designated buying option.
Call 800-777-7777 to order your copy today!
Text 55555 to reserve your seat today!
Click this link to get your product now!
By individualizing each marketing strategy’s call to action and buying option you’ll have a way to track the return on your investment.
And remember you’re not just tracking sales dollars. You’re tracking the value of the customers you’re gaining from the strategy.
Step five:
- Measure and understand the return on your investment
If you invest $500.00 in a newspaper ad that generates 5 new customers, you may consider it a failure.
However, understand that by investing $500.00 in a newspaper ad that generates 5 new customers.
With their lifetime value (the total value of a client for as long as they stay with you) of $1,000.00 each and suddenly you realize you’ve just made an investment with a 1,000% return!
Step six:
- Keep or stop investing in it
If the strategy is providing a return, keep investing. If it’s not, stop, reanalyze, and move to the next strategy!
Do the marketing math:
- Stop the frustrating hamster wheel of what do
- Create a marketing budget based on ROI (Return on your investment)
- Invest in only what provides a return