Do you have a service based business? Hair Salon? Nail Salon? Massage? Medical or Dental office?
This one is for you!
The key to your success is in rebooking EVERY client for their next visit. Period.
How often should your clients visit (buy from) you?
Every month? Every quarter? Every year?
Let me show you the effects of rebooking.
In this example the salon has 100 clients that spend an average of $100.00 per visit and visit about every 4 months or 3 times a year.
Customers……………………………….100
Average Dollar Sale…………………..$100
Average # of Transactions………….3
Gross Revenue…………………………..$30,000.00
Profit Margins……………………………70%
Profit………………………………………..$21,000.00
This salon’s clients should be visiting every 5 weeks (10 times a year). Their challenge? They failed to rebook.
In the example below, by merely rebooking every client they already had, every 5 weeks at every visit. They increased their profit by $49,000.00!
AND had a waiting list of new potential clients!
Customers……………………………….100
Average Dollar Sale…………………..$100
Average # of Transactions………….10
Gross Revenue…………………………..$100,000.00
Profit Margins……………………………70%
Profit………………………………………..$70,000.00
They most valuable lead you have is one who’s already bought from you!
Rebook:
- Increase profitability
- Create loyal clients
- Become the sought after specialist in your industry
- Reduce your marketing expenses