As a trainer for large corporations, I assigned different topics (products and services) to my employees to teach to other team members during our sales meetings. The “teachers” quickly became the experts on the products or services they taught. Why? The answer is simple. They knew that in order to teach others they had to know the product or service from every angle. They had to understand the product or service, how it worked, the features, the benefits, and how to offer it to potential clients. And relay that information to their peers. They also became the top sales producers for those products and services again, because they were the experts. They knew why, when, and how to offer them and how to share the benefits with potential clients.
At each institution, when we implemented the “teaching-learning” method, sales immediately began to soar as a direct result. One of the smallest offices in the most remote location increased its sales by 301% in just one quarter. They didn’t have a “sales push” on any product or service. They didn’t hire any new salespeople. They merely became the experts on their product or service through teaching others.
Implement Teaching Learning:
- Create an organization of experts
- Increase knowledge
- Increase salesgem
- Improve customer service