97,000 electric cars in 3 months! The cost of a Tesla is between $40,000 and $130,000.
They clearly know who their ideal client is and design every car with them in mind. They focus on one market. They’ve created a niche and sense of community amongst now Tesla owners. They aren’t trying to serve everyone just because they can.
Who is your ideal client?
Who do you enjoy working with or providing a product or service to?
What do they value?
What are their demographics?
What medium do they use to shop and review?
What is the problem you solve or luxury you provide them?