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Unhappy Employees are Costing You BIG

Crystel
Leadership
July 18, 2025

What is your employee retention rate? If you don’t know, find out, today.

If you’re tracking turnover stop today. Rather, track retention, to ensure retention. If the focus is on retaining employees, you are much more likely to retain them!

What do you do to ensure your employees are accessing their strengths, doing what they do best every day, and are completely engaged? If you can’t answer this question immediately, with certainty and excitement start asking yourself this today and every day going forward.

Why?

Because, how long an employee stays and how productive they are while they are there is a direct result of their relationship with their leader.

 

If you’re like most businesses that I’ve worked with during my 20 plus year career, talent acquisition and employee (talent) retention is a huge challenge. If you think employees are leaving for pay THINK AGAIN.

 

Have you had an employee leave you recently or do you continuously have employees that leave while you’re caught in the continuous daunting process of filling roles in your business?

Here’s your challenge. It’s easy to see. Grab a mirror. What do you see? You will see the challenge or the real issue.

It’s you, the person responsible for hiring, acquiring talent for your organization. Remember, how long a person stays at a company and how productive they are while they are there is a direct reflection of their relationship with their leader.

 

I’d be willing to bet, having never even met you, that I know what you’re thinking. “That’s not true.” “They left because………”

“The other company offered them more money.”  “They just didn’t have the skills required for the job.”

“They weren’t a good team player.” “Good help is hard to find in my business.” “People don’t want to work these days.” “People just don’t like change.” Trust me. I’ve heard them all.

So, sure, you can come up with a million excuses. Or you can make a change! Right now, today, realize that you are completely responsible for finding the right talent for the roles within your organization. Decide that you are responsible for matching talent with roles, for developing the strengths of your team, for managing them to outstanding performance.

 

If you are the manager or the organization with a high turnover the truth is you, (or the person responsible for hiring)  didn’t select the right person with the right strengths for the role. Again, although I’ve never met you, I’d venture a guess and say that you/they focused on skill set. The average employer and employee gorge themselves on skill set while never truly uncovering or even understanding what their natural abilities are.

 

So, in this war for talent, how do you find the right person with the natural talents required for the role and keep them?

 

First of all, commit to transformation across your entire organization.

Most of all, dig deep. Be all in. What do you have to lose? What you’re doing now isn’t working anyway.

Create a culture of coaching, not  a culture “employee benefits”.

Also, focus on a purpose driven workplace, rather than a paycheck driven workplace.

Foster an environment of engagement champions and leaders. Coach them, develop them, engage them in their work, their purpose.

Uncover, allow every employee to access and help them develop their strengths.

Set excellence as the bar!

Be willing to recast. If your employee doesn’t have the talent to be successful in their role, recast them in a new role that aligns with their talents. That new role may be within your organization or it may be with a different organization.

Let the actively disengaged employees go. You are doing a disservice to them, your business, and your customers by continuing to allow them to be miserable.

Look, you have to adapt to the needs of today’s workforce or you will quickly find yourself struggling to attract and keep talent and ultimately customers.

 

So how do disengaged employees and employee turnover so drastically impact your bottom line?

 

Per Gallup Polls, 51% of employees are not engaged. They are just there.

16% of all employees are actively disengaged. They are miserable.

One actively disengaged employee costs YOUR organization four times the salary of a fully engaged employee.

Think of one of your greatest employees, the one who’s job seems to come naturally to them. They love their job!

Multiply their salary by four, then multiply that number by 16% of the number of employees in your business!

I’d venture another guess and say that number may be higher for your business. In my experience about 35% of the employees we’ve polled have been actively disengaged. Do the math.

 

The competitor wins.

You’ve spent time training this employee. Your employee has spent time developing relationships with your clients. They’ve been at your organization long enough to hone their skills. However, their strengths were not accessed. They were not encouraged to do what they do best. They were disengaged and looking for an opportunity elsewhere. Trust me again when I say they were looking while working for you.

 

71% of the American workforce is actively looking for other opportunities. Now that they’ve honed their skills, developed relationships with your customers, they are ready to leave. Where are they going to go? Directly to your competitor. They are going to take their skills and talents with them. Your competitor may have embraced the new workforce demands. Look out if they have! That’s not all. People quit people. People also work with people, not institutions. You better count on your customers, at least a portion of them, going along with your employee to the competitor.

 

Turnover is budget killer.

In my experience, the average time frame for an employee to provide a return on your investment is about 18 months. Don’t believe me? Think about your hiring process. Countless hours and dollars are spent by your internal team. While they are marketing for the position, interviewing people, reviewing resumes, and piling through those lists of skills the clock is ticking.  How many hours are spent in the on-boarding process for a new employee? And how many hours are spent training your new employee?

 

What about your current team? How many of your current teams’ hours are spent showing the new guy or girl the lay of the land? What about the learning curve? How long is the learning curve for the new employee to become the expert in his or her role? All of it, only to have them leave you. So, the next time you hire based on skill-set alone, be prepared to budget, or spend, one and a half times your employee’s annual income and benefits for naught, or for your competition.

 

Here’s the bottom line about your bottom line. 

Consequently, the greatest determining factor in major business outcomes is your team. Let’s face it. If you have a great product or service with large profit margins and low overhead, but your employees are miserable, spreading the word, undermining your purpose, searching for other work while you pay them, being actively disengaged, you may not be around to offer your product or service. Pay attention to margins, cash-flow, and projections, but if you really want to increase your bottom line pay attention to and develop your employees.

Engage and Develop Your Team

  • Decrease absenteeism
  • Increase efficiency
  • Increase customer loyalty
  • Increase moral
  • Increase productivity
  • Increase profitability

efficiencyemployee turnoveremployeesloyaltymoralproductivityprofitabilityTeamteam developmentteam engagement

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Regina Sours
19:13 10 Jul 25
On behalf of everyone at the Luray-Page County Chamber of Commerce, I want to extend a heartfelt thank you for being our guest speaker at our Lunch N’ Learn: “The 7 Key Performance Indicators for Building a Business That Builds Profits.”

Your presentation was both insightful and inspiring. The way you broke down complex performance metrics into clear, actionable strategies truly resonated with our attendees. We've already received positive feedback from participants who left feeling more equipped and motivated to drive profitability within their own businesses.

We deeply appreciate the time, expertise, and energy you shared with us today. Your contribution made this event not only informative but memorable.

Can’t wait to collaborate again in the future!

Regina Hilliard, President
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Steve Kent
18:13 26 Jun 25
Mario was great to work with. He gave us suggestions on ways to continue to grow, and we are more than appreciative of his help!
Rachel Crickman
02:10 19 Jun 25
I’ve now attended two of Crystel Smith’s lunch and learns through Crystel Clear Business Strategies, and I can honestly say I’ve gained more practical, actionable knowledge from her than I have from any marketing advisor, fellow business owner—or even the endless stream of TikTok business advice.

Crystel has a unique ability to take complex concepts and break them down in a way that’s both easy to understand and immediately applicable. Her sessions are packed with real strategies you can implement right away, not fluff or recycled content.

We’re not even official clients (yet), but the value she’s already provided has outpaced what I’ve gotten from people paid to help grow our business. If you’re a business owner looking for direction, clarity, or just a fresh perspective that actually works, I cannot recommend Crystel highly enough.
Paul Burger
17:54 06 May 25
Working with Crystel Clear Business Strategies and Crystel Smith has been a game changer for my business, NoVA Environmental Solutions. I had worked with a different business coach, and when I started with them, I had no idea what to expect, so I thought that I was getting the coaching that I needed. After making the change to Crystel Clear, the difference is night and day. The attention, the dedication, the planning, the insights that Crystel provides has helped me become a better business owner and in turn has helped me grow my business with a great team. I can't thank Crystel Smith enough.
Meredith Hancock
03:42 20 Feb 25
Crystel is an excellent business coach. She truly cares about helping entrepreneurs and small businesses work on their business. She’s very helpful in training with tools and strategies to grow your business and become even more successful. I highly recommend her to anyone.
Kelly Miller
19:23 24 Jul 24
I am astounded by the amount of helpful feedback Crystel can provide in one session. I am a brand new entrepreneur and Crystel and her team have been a Godsend. I highly recommend reaching out to see how she can help your business grow. I am excited about the future of my company and working with them!
Connie Paradise
16:40 03 Nov 23
This day was nothing short of enlightening! It was a jam- packed with information and good vibes through the entire day. Crystel and the coaches were generous with their knowledge and lit fire under the small businesses who were there to learn and flourish. You won't find better coaches anywhere!
Jennifer Maghan
02:09 03 Nov 23
CCBS Business Coaching provides amazing multi-spectrum and in-depth business knowledge with smart tools that can help scale a small business and develop systems to help the owners avoid wearing too many hats. As a small business owner, most of the time I was shooting from the hip; but Crystel’s comprehensive program provides guidance, accountability and enables the business owner to get birds-eye view of their entire business rather than flailing in the weeds! A business coach from CCBS also provides a sincere friend with heart felt encouragement cheering you on while helping you to avoid pitfalls. Recently, CCBS had their quarterly high energy “Business Owners” training session that was filled with all kinds of information you would never have access too if your working in your business rather than on your business! We also had the opportunity to meet other business owners and networking with people who share similar experiences is invaluable. It’s been one entire year since we started CCBS Coaching Program and are happy to report that we enjoy the value of each weekly session and are happy to learn as we grow!
Mitchell Smith
11:17 20 Jul 23
CRYSTEL WILL CHANGE YOUR LIFE! Crystel and her coaching has taken my business to new levels and she has helped us achieve things that I didn’t even know were possible. Crystel is extremely knowledgeable and has a proven track record of helping business owners scale. If you are looking for a way to better organize and scale your business, I can’t recommend Crystel and her team enough. They have transformed my business and they will do the same for you!
Staci Sampson
19:49 06 Jun 23
Crystel's business coaching allowed us to find our niche, become more efficient and use our time wisely! She helped us create a clear marketing strategy and improved out bottom line! We highly recommend her!
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Colleen DeLaFleur
03:48 03 Mar 22
I have only known Crystel for a short time, but in that time she has already been so generous with me. She has shared so much of her time, talent, and heart - she has such a big heart! In my conversations with Crystel, I always learn more about business, not only from the information she shares with me, but also through her example. Her commitment to her business and to helping her clients shines through, and inspires me to do the same. I highly recommend working with Crystel!
Denise Medley
06:38 09 Nov 20
I am so grateful to have Crystel as my business coach and would definitely recommend her to others. She is so encouraging and has the ability to not just recognize my potential for growth, but offers the needed guidance and support in building my strengths and passions. She willing shares her documents, forms, tools and tips to develop and hone my skills. Crystel is motivating and always eager to share her wisdom, expertise, and resources. I truly appreciate her willingness to model and personally guide you in developing the questioning, listening and goal setting skills needed in becoming a top performing coach. As a trained professional, Crystel is truly a master of her subject. She has helped me clarify my thoughts and identify my niche. She asks the right questions, provides the right level of feedback, and yet puts you in the driver seat feeling empowered and energized. Thanks, so much Crystel.

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