Harry owned a local coffee shop. His total investment (cost of goods) in a cup of coffee was about $2.50. Harry sold a cup of coffee for about $5.00. Pretty good profit, right? Wrong! Harry’s overhead was 60%! Let...
20% off this! 50% off that! Stop the madness! In general most small business owners discount either to increase sales or move inventory. Which seems great but can be detrimental to a small business! Here’s why. If your profit margin is...
In today’s fast past, technology driven, one click ordering, instant access, world that we’re living in you MUST meet the demands of our potential clients if you want to stay relevant or even stay in business! And in today’s world,...
